Thank you to Dan Baker and the gang at Golden Goose Digital Marketing for being our guest for the April Digital Economy Club meeting.
Dan facilitated a great discussion about advertising your business on Google, and some strategy behind focusing that advertising on brand awareness versus trying to convince someone to buy something outright.
He also covered why it is smart strategy to focus your social advertising like on Facebook and Twitter less on trying to pry people away from the platforms and more on creating an opportunity to build a deeper relationship over time.
Dan’s discussion around the importance of a powerful call message in Amazon advertising is critical to generating sales on the platform as it becomes increasing more competitive.
Golden Goose is a Mesa Chamber of Commerce Member, and you can find them online at goldengoosedm.com.
You can RSVP for the next Digital Economy Club meeting from the Mesa Chamber Calendar.