Business Referral Groups
What is a Business Referral Group you may ask, well, if you want to grow your business and experience a more intimate networking opportunity you have come to the right place. Participating in a Business Referral Group provides the chance for you to connect with local members in a certain area. These meetings are smaller and also are more structured with focused conversations and information exchange. The regional groups meet weekly for current updates, including discussion of potential business referrals and promotion opportunities.
The Mesa Chamber Business Referral Groups were formed to encourage business growth in Mesa through relationship building, passing of referrals, and supporting local area business owners and employees who are members of the Mesa Chamber of Commerce.
Taken From the Small Business Administration website...
Are you ready to take business networking to the next level? Then try a business referral group. Business referral groups are networking organizations with a difference: They’re all about giving and getting referrals. For business owners who want to get fast results, a business referral group can offer a proven way of expanding your customer base.
All good business referral groups have a few things in common:
Commitment: Members must commit to attending all meetings and arriving promptly. Referral groups typically limit the number of absences a member can have without being removed from the group. (For instance, you might be limited to one absence a quarter.) Because many groups have weekly meetings, this is a major commitment—one that’s intended to ensure only serious business owners are accepted into the group. For the same reason, members must also be working full-time in their businesses or professions.
Exclusivity: A business referral group typically restricts membership to one person from each profession, specialty or industry- the Mesa Chamber groups are no exception. This prevents members from competing against each other for business. For example, if you own a dental practice, you can’t join a business referral group that already has a dentist. Each group determines what constitutes a conflict of interest. For instance, an attorney specializing in personal injury law and an attorney specializing in estate planning may not feel they are competitive with each other, so both could be in the group.
Results Oriented: Business referral groups follow a highly-structured agenda to maximize results from each meeting. They also typically have quotas for members to give referrals; this ensures all members get something out of the organization.
Invitation Only: Because business referral groups are so structured and exclusive, you can’t just show up. Contact the group and ask to be invited. You may need to contact several different groups to find one open to your industry or profession.